Why Businesses Need Original Content 

Let's Get Original!

When you’re looking for an answer to a question, where is the first place that you go? Can we guess and say Google? If you’re looking for answers to questions on the internet, then it is highly likely that your audience is looking there too. You’ll hear this from us time and time again, but when you are marketing your business online, it’s important to have a content strategy. This includes a voice and tone document, brand guidelines, and a content calendar. Within that content calendar you will have plans to publish blog posts, social media updates, videos and more. Most importantly, each piece of content that you share will be tailored to your audience’s needs and interests. Given that there is a plethora of content on the internet it’s very easy to just hit retweet, or share and spread that message to your audience. But, while you are providing your audience with the answers they are looking for, you are not giving them something that is unique–that only you can offer to them. This is where original content comes in. 

What do we mean by original content? 

We mean content that was created by you. A blog post that you wrote, a video interview that you shot with a client or an image that you took of your product. Original content doesn’t need to be a brand new idea, or a groundbreaking piece of research. It’s simply something that you created, in your own voice, portraying your own brand. It can be a fresh angle on a topic, a comparison, or a repurposed blog post that you wrote three years ago!

Set Yourself Apart 


Through creating original content, you are setting yourself apart from the masses and showing your audience that you are an expert on a topic. By imparting a bit of creative flair and including your particular brand voice and tone you can take a highly searched topic and offer your audience a new angle on it. By sharing your knowledge and expertise you will more easily build an engaged and responsive audience. 

Followers Become Fans Who Become Customers

Research shows that original content receives a 54% higher click-to-conversion rate, than content that has been curated from other creators. This is proof that your audience is looking to take action when it comes to the content that you post. Your original content is more likely to encourage them to make a purchase of your goods or services and become a fan of your brand. 

Play the Google Game 

Want to get your company’s website to the top of the Google search page? Well my friend, SEO is the name of your game. Your fans are not the only ones who love your original content, Google does too! Unique, high quality, original content is a key factor when it comes to Search Engine Optimization (SEO). Through continually updating your website with original blog posts (or revamped old content) you are able to optimize that content with your target keywords to drive traffic. This will help you boogie your way to the top of the Google search rankings, and to top it off, you are consistently providing your audience with valuable information. Boom. Two birds, one stone. 

At Boutique Collective we specialize in making a statement for your brand. If you have a small-to-medium sized business, and would like us to work with you on your digital marketing strategy, and content creation efforts with the inclusion of photography, blogging video production, get in touch with us today!