Why Video Needs to Be Included in Your Marketing Strategy

When you open your Facebook app and start scrolling through your newsfeed, what do you see? We bet it’s video after video after video. Are we wrong? Studies show that one-third of online activity is spent watching video. Whether on Facebook, Twitter, Instagram or Youtube, videos provide you with the opportunity to present your audience with content that can easily be digested and shared. The goal behind content marketing is to build trust and create long-term relationships among those in your audience. To do this, you need to provide your audience with inventive content that is engaging and ignites emotions, and there is no better way to do this than through video

While none of this should be new information, there are still thousands of companies and organizations who are not including video into their marketing strategies. Video, without a doubt, needs to play a central role in your audience outreach and marketing campaign efforts; Below are a few of the top reasons why.

Drives Brand Awareness 

Video demands a consumers attention more than any other medium. With hundreds of thousands of messages being transmitted to consumers every single day, it can be hard not to get lost in the sea of content. Videos - when done well - give you a stronger chance at capturing your audience’s attention and showing, not telling, them about your products and services. Studies show that due to the rapid amount of information being shown to humans each day, we have developed an attention span of 8 seconds - shorter than that of a goldfish. With video, you are better able to stand out among the crowd and directly talk to your interested customers, helping them through their buying journey. 

“[Video] allows you to build an emotional connection with your audience and transmit the feel, tone, and details of your brand in 60 seconds or less.” - Forbes.com

Builds Stronger Emotional Connections

In today’s world, word-of-mouth marketing is what is driving your brand awareness. Through producing video that reaches your consumer on an emotional level, they are more likely to speak about it with their friends, coworkers and family members. By utilizing social influencers in your video marketing campaigns you increase your chances of your video going viral, since Facebook’s algorithm gives priority to content that is coming from friends and family. Your audience is more likely to purchase a product or service recommended by someone they like.


Our lives are as busy as ever and therefore consumers do not have the time to read long product descriptions and dive deep into your services. Today’s consumers want to see your product in action, right now. Therefore the easiest and most accessible way for both you and your consumer to connect with each other is through video marketing. Your videos do not need to be highly produced or perfectly done. They should however be well-designed, and brand friendly to serve as a learning tool and easily consumable piece of content that engages your audience and provides you with the highest ROI. 

Increases Engagement 

Video content is most prominent in today’s digital marketing world because it is easy to create and is more engaging than any other content that exists. People connect with and share emotions, not basic facts: audiences are 10 times more likely to engage, embed, share and comment on video content than blogs or other related social media posts. 

Provides the Highest Return on Investment 

Video doesn’t need to cost a lot of money to be produced and produced well, therefore it’s a cheap way to advertise your product or service. Given that your audience is more likely to share a video over any other piece of related content, means that your efforts, whether big or small, are going to pay off - big time. Additionally, Google loves video. Moovly states that “you are 53x more likely show up on page 1 of Google if you have a video embedded on your website.” Utilizing video content in your marketing efforts will improve your SEO and has higher chances of  showing up in front of your core audience. Just be sure that the appropriate message is coming across or else you will be wasting your time. 

At Boutique Collective we specialize in making a statement for your brand. If you have a small-to-medium sized business, and would like us to work with you on your digital marketing strategy, with the inclusion of video production, get in touch with us today! 

A sample videos our Collective Tribe member Technik Films created to show the contest results for Go Ford's Pizza With A Player Contest can be viewed below, or visit our YouTube channel for other examples.